The modern Lego has been around for more than 50 years. But in actuality, the history of Legos toys dates back a lot more years. The Lego Group was founded in Denmark in 1934 by Ole Kirk Christiansen, a carpenter who was quite adept at making wooden toys. For over a decade, the company successfully sold a wide range of pull-along wooden toys ranging from animals to cars and trucks.
In 1947, the business made what was considered a enormous investment at the time in a plastic injection molding machine. This investment gave birth to a new line of plastic toys which paid off handsomely for the business. Although slightly different from the Lego bricks we have now, this development paved the way for what has been the modern Lego. Similar in size, form and function, the Automatic Binding Brick continued to be improved upon by the company. In 1954, the company officially registered the”LEGO” title as a trademark.
As the development of the Lego brick continued, Godtfred Kirk Christiansen, Ole’s son, who was now an active executive at the company, came up with the idea of creating a”play system” based around their Lego brick. He credits the spark of this idea to a conversation he had with an overseas toy buyer who commented that there was no real system in the toy industry. Amazingly, bricks from 1958 are still compatible with today’s modern brick!
During the 1960’s, LEGO became a household name and an international sensation. By the end of the decade, the Lego group had sold legos in more that 42 countries around the globe and had opened a theme park in Denmark that brought over half a million people in its first year. In the 1970’s Lego branched out to make toys for boys, girls, pre-schoolers and advanced builders. This decade brought about two major developments for Lego: The classic Legos sets themes and the world-famous Legos figures, also called, Minifigs or Minifigures. The company continued its meteoric rise during the 80’s and 90’s with expansion into schooling, video games, mail order catalogs, the introduction of the official Lego website and the company’s own branded retail shops around the world.
It was also from the 90’s that the firm took one of its most notable risks that has paid off enormous dividends. In 1999, Lego began using licensed themes to advertise their goods. Star Wars, their first licensed debut was a record-breaking success for the company. Since that time, Lego has partnered with several animation and movie icons to create theme sets which have Batman Legos, Harry Potter Legos, Spongebob Legos, Indiana Jones Legos, Spiderman Legos, Toy Story Legos, and many more.
Today the LEGO company keeps growing. Along with ongoing licensing deals, the company is focusing on developing their own characters and sets. They are also focusing on new media opportunities, through the growth of online games, video games and the highly effective DesignByMe 3.0, which is an internet platform that gives Lego fans the chance to customize and build their own Lego set and packaging. The only limitation is that a users creativity! As the company looks to the future, two things will remain sure, the Lego brick will be at the center of the development strategy and Legos toys will continue to inspire the imaginations of young and older builders alike. Look into New York City NYC Wildlife Control for more info.